Visit the site of any hospitality organization. It may be a hotel, a restaurant, an airport, a

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Visit the site of any hospitality organization. It may be a hotel, a restaurant, an airport, a stadium, a golf course, or a concert hall. Make a note of all the competitive intelligence data that you obtained during your visit. Make sure to observe the parking lot and look at license plates, see what products and services they sell, look to see what vendors they use, assess the volume of business, carefully observe the physical facilities for cleanliness, inventory, and product availability, and listen to the employees and other patrons. Write a report detailing all of the competitive intelligence that you were able to gather in this one visit.

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