=a. For the initial analysis, ignore the opportunity of obtaining more information by hiring the marketing research
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=a. For the initial analysis, ignore the opportunity of obtaining more information by hiring the marketing research company.
Identify the decision alternatives and the states of nature.
Construct the payoff table. Then formulate the decision problem in a decision tree. Clearly distinguish between decision and event nodes and include all the relevant data.
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Related Book For 
Introduction To Management Science A Modeling And Case Studies Approach With Spreadsheets
ISBN: 9780078096600
4th Edition
Authors: Frederick S. Hillier And Mark S. Hillier
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