WeChat is a very large comprehensive messaging service in China and other countries with about 1 billion members in early 2018. It pioneered the use of bots in 2013 (see mp.weixin.qq.com). Users can use the chatbot for activities such as the following:
Griffiths (2016) has provided information concerning a Chinese online fashion flash sales company, Meici. The company used its WeChat account to gather information related to sales. Each time new users followed Meici's account, a welcome message instructed them on how to trigger resources.
WeChat is available in English and other languages worldwide due to its usefulness. Facebook installed similar capabilities in 2015.

Questions for Case 12.4
1. Find some recent activities that WeChat does.
2. What makes this chatbot so unique?
3. Compare the bot of WeChat to bots offered by Facebook.