=+23. TV advertising agencies face growing challenges in reaching audience members because viewing TV programs via digital

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=+23. TV advertising agencies face growing challenges in reaching audience members because viewing TV programs via digital streaming is increasingly popular. The Harris poll reported on November 13, 2012, that 53% of 2343 American adults surveyed said they have watched digitally streamed TV programming on some type of device.

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Applied Statistics For Engineers And Scientists

ISBN: 9781133111368

3rd Edition

Authors: Jay L. Devore, Nicholas R. Farnum, Jimmy A. Doi

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