=+24. In a sample of 1000 randomly selected consumers who had opportunities to send in a rebate

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=+24. In a sample of 1000 randomly selected consumers who had opportunities to send in a rebate claim form after purchasing a product, 250 said they never did so (“Rebates: Get What You Deserve,”

Consumer Reports, May 2009: 7). Reasons cited for their behavior included too many steps in the

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