Zeitlers Department Stores sells its products online and through traditional brick-andmortar stores. The following parallel-coordinates plot displays

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Zeitler€™s Department Stores sells its products online and through traditional brick-andmortar stores. The following parallel-coordinates plot displays data from a sample of 20 customers who purchased clothing from Zeitler€™s either online or in-store. The data include variables for the customer€™s age, annual income, and the distance from the customer€™s home to the nearest Zeitler€™s store. According to the parallel-coordinates plot, how are online customers differentiated from in-store customers?

154 64 120 - In-store - Online 23 14 Age Annual Income Distance from Nearest ($000) Store (miles)

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Essentials Of Business Analytics

ISBN: 9781337406420

3rd Edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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