Answer the same question(s) for the slight degradation in overall customer value for those customers who remain
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Answer the same question(s) for the slight degradation in overall customer value for those customers who remain active through consecutive time periods: Are you willing to live with it, or do you take actions to try to stem the flow?
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Related Book For
The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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