Have you ever gone a step further to decompose these changes into their underlying components (i.e., number

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Have you ever gone a step further to decompose these changes into their underlying components (i.e., number of transactions, average spend per transaction, average margin)? How are these components differentially affecting customer profitability?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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Have you ever gone a step further to decompose these changes into their underlying components (i.e., number

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Yes decomposing changes into their underlying components is actually a key practice in business and ...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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