Before contemplating a full audit, what kinds of basic analyses do you perform with this integrated dataset?

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Before contemplating a full audit, what kinds of basic analyses do you perform with this integrated dataset? What are the first “crossover” (product × customer) questions you seek to answer?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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Before contemplating a full audit, what kinds of basic analyses do you perform with this integrated dataset?

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Performing a basic analysis of an integrated dataset before a full audit is crucial to understanding potential issues and identifying the areas of foc...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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