Beyond the regular analyses, have you ever run a Lens 2type project at the customer level to
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Beyond the regular analyses, have you ever run a Lens 2–type project at the customer level to evaluate the impact of a particular event? Does your firm have the capability to do so?
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The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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