Do you seek to know which products tend to be disproportionately favored by high-value customers?

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The Customer Base Audit The First Step On The Journey To Customer Centricity

ISBN: 9781613631614

1st Edition

Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross

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Question Posted: Feb 07, 2024 11:53 AM

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Do you seek to know which products tend to be disproportionately favored by high-value customers?

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For such an analysis youd typically need a dataset containing past purchases from your customers ...View the full answer

The Customer Base Audit The First Step On The Journey To Customer Centricity

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