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foundations of marketing
Questions and Answers of
Foundations Of Marketing
=+10. What is an estate plan, and why is it important to have a will?
=+9. What are some of the gender differences that create special financial planning concerns?
=+8. What are the different types of insurance decisions that you will have to make?
=+7. Why is it important to learn as much as possible about retirement plans?
=+determining the best alternative for your risk tolerance?
=+6. What should you know about investment choices in
=+5. Why is it important even for entry-level employees to develop a savings plan?
=+4. What are some of the dangers or abuses that occur when using credit cards?
=+3. Why should you develop a budget?
=+2. What is the difference between short-term and longterm financial goals?
=+1. How do you determine your personal net worth?
=+LO B-7 Explain the concept of estate planning.
=+LO B-6 Evaluate how insurance is a part of personal financial planning.
=+LO B-5 Describe savings and investment choices.
=+LO B-4 Explain how to manage and use credit in your personal life.
=+LO B-3 Recall how to create and manage a personal financial budget.
=+LO B-2 Determine short-term and long-term personal financial goals.
=+LO B-1 Recall how to evaluate your financial situation.
=+8. What was the purpose of the Sarbanes-Oxley Act?
=+7. What are the important steps to developing an ethics and compliance program?
=+6. Why is there the need for additional regulation to resolve issues related to the internet?
=+5. What are some of the most important laws that affect business practices?
=+4. What are the major elements of business law?
=+3. Why is it important to understand how regulatory administrative agencies resolve disputes and protect the public?
=+2. How does the court system work to resolve business disputes?
=+1. What are the sources of law relating to both criminal and civil actions?
=+3. Should firms that control 80 percent of a market have an ethical responsibility to protect consumers? Explain why or why not.
=+with Amazon to control prices when Apple was found guilty of the same antitrust conduct?
=+2. Why do you think the Big Five would sign an agreement
=+1. Do you think Amazon is abusing its power to control markets and damage competition in the e-book market? If so, how?
=+3. What do you think will happen to Gibson if its attempts at reorganization are unsuccessful?
=+2. Do you think tapping into the Chinese music market will be profitable for Gibson? Why or why not?
=+1. Why did Gibson declare Chapter 11 bankruptcy instead of Chapter 7 or Chapter 13?
=+LO A-7 Demonstrate the impact of the Dodd-Frank Wall Street Reform and Consumer Protection Act on business decisions.
=+LO A-6 Explain the Sarbanes-Oxley Act and its impact on business decisions.
=+LO A-5 Evaluate legal issues related to the internet.
=+LO A-4 Summarize laws that determine parameters and requirements for business decision making.
=+LO A-3 Describe the laws that address business practices.
=+LO A-2 Outline regulatory agencies that oversee business conduct.
=+ LO A-1 Describe how the legal system resolves disputes.
=+Form groups and suggest a good mix of long-term liabilities and owner’s equity for a new firm that makes wind turbines for generating alternative energy and would like to grow quickly.
=+Compare and contrast financing with long-term liabilities, such as bonds versus financing with owner’s equity, typically retained earnings, common stock, and preferred stock.
=+3. Why does the group of companies that make up the Dow Jones Industrial Average change?
=+2. Why was Salesforce added to the Dow Jones Industrial Average?
=+1. What is the Dow Jones Industrial Average?
=+3. What are some management techniques applied to current liabilities that Glasspray might use to improve its working capital position?
=+2. What are the important components of a firm’s working capital? Include both current assets and current liabilities.
=+1. Normally, rapidly increasing sales are a good thing. What seems to be the problem here?
=+production and which ones might diversify the company’s production on a geographical basis.
=+In making this decision, consider which projects might be highly correlated to High Octane Oil’s existing
=+5. If you could choose three projects, which ones would you choose?
=+4. If you could choose one project, which would it be, and why?
=+3. What political considerations might affect your project choice?
=+2. Given the information provided, do the best you can to rank the projects from lowest cost to highest cost.
=+1. Working in groups, rank the six projects from lowest risk to highest risk.
=+Do you think the next five years will present a similar picture?
=+ Which stocks would you like to have owned over this past period?
=+What kind of picture is presented by this information?
=+2. Select five of the Dow Jones Industrial stocks from Table 16.5. Look up their earnings, dividends, and prices for the past five years.
=+marketable securities. If you were a financial manager for a large corporation, which would you invest extra cash in? Which would you invest in if you worked for a small business?a. Three-month
=+1. Using your local newspaper or The Wall Street Journal, find the current rates of interest on the following
=+10. What were some of the principal causes of the most recent recession?
=+9. What are the functions of securities markets?
=+8. How can companies use equity to finance their operations and long-term growth?
=+7. What are bonds, and what do companies do with them?
=+6. How can a company finance fixed assets?
=+5. What are fixed assets? Why is assessing risk important in capital budgeting?
=+4. What does it mean to have a line of credit at a bank?
=+3. Describe the various types of marketable securities.
=+2. How can a company speed up cash flow? Why should it?
=+1. Define working capital management.
=+will be the next major stage in financial securities trading and investments? Why or why not?
=+3. Do you believe cryptocurrency and blockchain technology
=+2. Describe how Fidelity has been a pioneer in applying new technology to finance.
=+1. In what type of markets does Fidelity operate?
=+3. What is the “Odd Lot Theory” and does it make any sense to you?
=+2. What do professional and institutional investors think about Robinhood investors?
=+1. Why do you think that Robinhood is so popular with young investors?
=+How do you think this issue might affect future funding for Bird?
=+3. One challenge Bird has faced involves safety issues because the scooters do not come with helmets.
=+2. Name some of Bird’s current assets. What liabilities does it have?
=+1. How is Bird financing the business?
=+3. How can wealth management firms attract women investors?
=+2. Why are women investors a massive opportunity for wealth management firms?
=+1. Why do fewer women invest than men?
=+small manufacturer and recommend corrective action.
=+LO 16-7 Critique the position of short-term assets and liabilities of a
=+LO 16-5 Explain how corporations can use equity financing by issuing stock through an investment banker.
=+Go to http://finance.yahoo .com/ and select some top-performing funds using criteria such as sector, style, or strategy. Assume that your group has $100,000 to invest in mutual funds.
=+Mutual funds pool individual investor dollars and invest them in a number of different securities.
=+3. What are the limitations of the Big Mac Index?
=+2. Why is a McDonald’s Big Mac used to create the index?
=+3. Which single financial institution is likely to be best able to meet Hill’s small company’s needs now? Why?
=+2. What services of each financial institution is Hill’s new company likely to need?
=+1. List the various types of U.S. financial institutions and the primary function of each.
=+3. What retirement alternatives do you have?
=+or do you want to spread your business among individual specialists? Why have you made this choice?
=+2. Do you want a full-service financial organization that can take care of your banking, insurance, and investing needs,
=+1. What kinds of institutions and services can you use to help manage your money?
=+2. Survey the same institutions as in question 1, this time inquiring as to the rates asked for each of their various loans. Where would you prefer to obtain a car loan?A home loan? Why?
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