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business
foundations of marketing

Questions and Answers of Foundations Of Marketing

=+2. How does Hilton’s immersion program benefit employees?
=+1. Describe the motivational strategies Hilton uses.
=+LO 9-6 Critique a business’s program for motivating its salesforce.
=+LO 9-1 Explain why the study of human relations is important.
=+Why would a company not outsource when such a tactic can be undertaken to cut manufacturing costs? Report your findings to the class.
=+Do you see any drawbacks or weaknesses in this approach?
=+What are the key advantages of this outsourcing decision?
=+Form groups and assign the responsibility of finding companies that outsource their production to other countries.
=+3. Why do you think Scentsy sales spiked amid the pandemic?
=+2. What temporary measures did Scentsy put in place to support manufacturing and shipping operations?
=+1. Describe Scentsy’s inventory management philosophy.
=+3. If you were an executive at McKing, how would you proceed with the introduction of pizza into the restaurants?
=+2. How could this product introduction have been coordinated to avoid the problems that were encountered?
=+1. What mistake did McKing make in approaching the introduction of pizza?
=+community offers to encourage organizations to locate there. (See if these incentives relate to the criteria firms use to make location decisions.)
=+3. Interview someone from your local Chamber of Commerce and ask him or her what incentives the
=+What has been the overall effect on the company’s bottom line?
=+ What has been the overall effect on the quality of the company’s goods or services?
=+ What have been the advantages and disadvantages of using JIT for that particular company?
=+2. Find a real company that uses JIT, either in your local community or in a business journal. Why did the company decide to use JIT?
=+1. Compare and contrast OM at McDonald’s with that of Honda of America. Compare and contrast OM at McDonald’s with that of a bank in your neighborhood.
=+10. When might a firm decide to inspect a sample of its products rather than test every product for quality?
=+9. Describe some of the methods a firm may use to control inventory.
=+8. Define supply chain management and summarize the activities it involves.
=+7. What is flexible manufacturing? How can it help firms improve quality?
=+6. What criteria do businesses use when deciding where to locate a plant?
=+5. In what industry would the fixed-position layout be most efficient? The process layout? The product layout? Use real examples.
=+4. Who is involved in planning products?
=+3. Compare and contrast a manufacturer versus a service provider in terms of operations management.
=+2. Differentiate among the terms operations, production, and manufacturing.
=+1. What is operations management?
=+3. What are some of the risks of adopting a just-in-time approach?
=+2. Why might changes to its inventory management improve Target’s distribution?
=+1. Describe the many ways Target is trying to improve its supply chain in order to compete.
=+3. In what other ways do you think robotics will affect supply chain management?
=+2. What is the benefit of vertical storage?
=+1. How does Attabotics affect facility layout?
=+3. How can NASCAR use the data from The Weather Company to improve operations and create better customer satisfaction?
=+2. How do you think weather affects a company’s supply chain?
=+1. What are some ways that accurate weather predictions can be used to improve business operations?
=+3. Describe Walmart’s inventory management improvements.
=+2. Why does Walmart’s large network of stores serve as an advantage over online competitors?
=+1. What is omni-channel retailing?
=+LO 8-7 Propose a solution to a business’s operations dilemma.
=+LO 8-6 Assess the importance of quality in operations management.
=+LO 8-5 Specify some techniques managers may use to manage the logistics of transforming inputs into finished products.
=+LO 8-4 Describe the elements involved in planning and designing an operations system.
=+LO 8-3 Explain how operations management differs in manufacturing and service firms.
=+LO 8-2 Differentiate between operations and manufacturing.
=+LO 8-1 Define operations management.
=+Were any types of teams, committees, or task forces utilized in the organization? Report your work to the class.
=+Would you consider the span of control to be wide or narrow?
=+Was your organization centralized or decentralized in terms of decision making?
=+Assign the responsibility of providing the organizational structure for a company one of your team members has worked for.
=+3. How does the restructuring affect Coca-Cola employees?
=+2. How will a new organizational structure benefit Coca-Cola?
=+1. What factors have contributed to declining sales for Coca-Cola?
=+Visit Connect to practice building your business plan with the Business Plan Prep Exercises.
=+If you are a “follower” (someone who takes directions well)rather than a leader, try to get into a team where others are hard workers and you will rise to their level. There is nothing wrong
=+Leadership means holding members accountable for their responsibilities. Your instructor may provide ideas on how this could be implemented, possibly by utilizing peer reviews.Remember, you are not
=+Some people are natural “leaders,” and leaders often feel that if team members are not doing their work, they take it upon themselves to “do it all.” This is not leadership, but rather
=+It is important that you be comfortable as soon as possible with working with others and holding them accountable for their contributions.
=+ At this point in time, you are working on the business plan for a grade, but after graduation, you will be “teaming” with co-workers, and the success of your endeavor may determine whether you
=+ You need to realize that you are going to spend a large part of your professional life working with others.
=+Developing a business plan as a team is a deliberate move of your instructor to encourage you to familiarize yourself with the concept of teamwork.
=+3. What are the pros and cons of the system developed by QS?
=+what problems will be faced in supervising these representatives?
=+2. If each work group has a team representative,
=+1. What techniques or skills should an employee have to assume a leadership role within a work group?
=+whether the professors function more like a group or a team. Contrast what you learned here with what you see on your school’s basketball, football, or baseball team.
=+2. Interview the department chairperson in charge of one of the academic departments in your college or university. Using Table 7.2 as a guideline, explore
=+How would you handle the issues of specialization, delegation of authority, and centralization? Which structure would you use? Explain your answers.
=+1. Explain, using a specific example (perhaps your own future business), how an organizational structure might evolve.
=+10. Discuss how an organization’s culture might influence its ability to achieve its objectives. Do you think that managers can “manage” the organization’s culture?
=+9. How have technological advances made electronic oversight a necessity in many companies?
=+How can managers use it to further the goals of the firm?
=+8. Discuss the role of the grapevine within organizations.
=+What are the primary advantages and disadvantages of each form?
=+7. Discuss the different forms of organizational structure.
=+6. Define span of management. Why do some organizations have narrow spans and others wide spans?
=+Under what circumstances is each appropriate?
=+5. Distinguish between centralization and decentralization.
=+4. Explain how delegating authority, responsibility, and accountability are related.
=+3. What are self-managed work teams and what tasks might they perform that traditionally are performed by managers?
=+2. Explain the difference between groups and teams.
=+1. Identify four types of departmentalization and give an example of each type.
=+3. Based on how Netflix seems to delegate authority, what degree of centralization do you think Netflix uses in its organizational structure? Explain your reasoning.
=+2. Do you think Netflix has more of a narrow span of management or a wide span of management? Explain your reasoning.
=+1. Describe how Netflix uses teams in its organization.
=+Gwynne Shotwell lead SpaceX through its explosion crisis?
=+3. How do you think strong communication skills helped
=+2. How does SpaceX display teamwork to overcome challenges?
=+1. What characteristics does Gwynne Shotwell have that makes her a good fit for SpaceX’s organizational culture?
=+3. Do you think Sugar Bowl has a centralized or decentralized structure? Why?
=+2. How do you think communication contributed to Sugar Bowl Bakery’s current status?
=+1. How do the founders of Sugar Bowl Bakery use teamwork to make their bakery a success?
=+3. Describe how Musk promotes free-flowing communication.
=+2. Why does Musk suggest Tesla employees break the chain of command?
=+1. What is the chain of command?
=+LO 7-9 Analyze a business’s use of teams.

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