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business
foundations of marketing
Questions and Answers of
Foundations Of Marketing
=+the merger or acquisition, and if any failed mergers or acquisitions were found that did not achieve government approval.Report your findings to the class, and explain what the companies hoped to
=+Form groups and find examples of mergers and acquisitions.Mergers can be broken down into traditional mergers, horizontal mergers, and conglomerate mergers. When companies are found, note how long
=+3. Explain why Casper’s IPO got a lower valuation than initially expected.
=+2. Why do companies file initial public offerings?
=+1. Why do you think a company would mislead investors?
=+3. Which organizational form do you think would be best for Thomas and Bryan’s company, and why?
=+2. What are the advantages and disadvantages of their forming a partnership?
=+1. What are some of the advantages and disadvantages of Thomas and Bryan forming a corporation?
=+annual report, its list of corporate directors, and various financial sources. If possible, include each director’s title and the name of the company that employs them on a full-time basis.
=+2. Select a publicly owned corporation and make a list of its outside directors. Information of this nature can be found in several places in your library: the company’s
=+in the firm’s corporate annual report, Standard & Poor’s Corporate Records, or Moody Corporate Manuals. Ask your librarian for help in finding these resources.
=+1. Select a publicly owned corporation and bring to class a list of its subsidiaries. These data should be available
=+co-op. Explain the reasons for this and the benefits that result for members of cooperatives.
=+10. The most common example of a cooperative is a farm
=+9. Which form of business requires the most specialization of skills? Which requires the least? Why?
=+What form of organization would be most appropriate for a business requiring great secrecy?
=+8. Why would secrecy in operating a business be important to an owner?
=+7. Compare the liability of the owners of partnerships, sole proprietorships, and corporations.
=+government regulation? Which has the most?
=+6. Which form of business organization has the least
=+5. Contrast how profits are distributed in sole proprietorships, partnerships, and corporations.
=+4. Would you rather own preferred stock or common stock? Why?
=+Can you supply an example of each type?
=+3. Differentiate among the different types of corporations.
=+2. List two different types of partnerships and describe each.
=+1. Name five advantages of a sole proprietorship.
=+3. Do you think J.Crew can make a long-term recovery?
=+2. Why was J.Crew criticized after the Great Recession?
=+1. What are the risks associated with a leveraged buyout?
=+3. Why might private ownership be more beneficial to a small tech company like Evrnu?
=+2. What are some of the advantages of a privately-held company over a sole proprietorship?
=+1. How do private companies have more control than public corporations?
=+3. Do you think it is possible for a plastics company to make a positive contribution toward sustainability?
=+2. How does B corporation certification encourage corporations to be socially responsible?
=+1. How does Cascade use B corporation certification as a way to improve both company processes as well as the environment?
=+3. Why do acquisitions sometimes fail?
=+2. Why do you think the Big Five tech companies acquire so many startups?
=+1. What are the benefits of acquisitions?
=+LO 4-5 Propose an appropriate organizational form for a startup business.
=+LO 4-4 Assess the advantages and disadvantages of mergers, acquisitions, and leveraged buyouts.
=+LO 4-3 Describe the corporate form of organization and its advantages and disadvantages.
=+LO 4-2 Describe the two types of business partnership and their advantages and disadvantages.
=+LO 4-1 Describe the advantages and disadvantages of the sole proprietorship form of organization.
=+ Be sure to pair a country with a high level of perceived corruption (lower scores) with a country that has a low level of perceived corruption (higher scores). Report your findings. Ask your
=+Visit Transparency International’s Country Corruption Index website: https://www.transparency.org/en/cpi. Form groups and select two countries. Research some of the economic, ethical, legal,
=+3. Describe family-style dining, and explain why McDonald’s menu is at odds with this concept.
=+2. Why did McDonald’s pricing strategy not work in Vietnam?
=+1. In the United States, McDonald’s competes on speed of service. Why was this not a competitive advantage in Vietnam?
=+Should it hire a sales force of people native to the countries it enters?
=+3. Should Audiotech consider a joint venture?
=+2. What are some of the unique problems that a small business might face in global expansion that larger firms would not?
=+1. What are the key issues that need to be considered in determining global expansion?
=+Based on your analysis, make some recommendations for the business’s future involvement in international trade.(Your instructor may ask you to share your report with the class.)
=+Analyze the threats and opportunities it faces in foreign markets, as well as its strengths and weaknesses in meeting those challenges.
=+3. Identify a local company that is active in international trade. What is its level of international business involvement and why?
=+What opportunities exist for small businesses that cannot afford direct investment in Mexico and Canada?
=+ What industries and specific companies have the greatest potential for opening stores in Canada and Mexico?
=+2. The United States–Mexico–Canada Agreement has been positive for U.S. firms desiring to engage in international business.
=+What action might Japan take to continue to compete in the U.S. automobile market?
=+What would happen to the price of American cars?
=+1. If the United States were to impose additional tariffs on cars imported from Japan, what would happen to the price of Japanese cars sold in the United States?
=+10. Compare multinational and global strategies. Which is better? Under what circumstances might each be used?
=+9. Compare and contrast licensing, franchising, contract manufacturing, and outsourcing.
=+ What level requires the most?
=+ What level requires the least commitment of resources?
=+8. At what levels might a firm get involved in international business?
=+7. Explain how a countertrade agreement can be considered a trade promoter. How does the World Trade Organization encourage trade?
=+ Can you think of any additional social or cultural barriers (other than those mentioned in this chapter) that might inhibit international business?
=+6. How do social and cultural differences create barriers to international trade?
=+Why can dumping result in the imposition of tariffs and quotas?
=+how might a country use import tariffs and quotas to control its balance of trade and payments?
=+5. What is an import tariff? A quota? Dumping?
=+4. How do political issues affect international business?
=+3. What effect does a country’s economic development have on international business?
=+What have been the results?
=+Can you think of a country that has devaluated or revaluated its currency?
=+2. What effect does devaluation have on a nation’s currency?
=+comparative advantage. Cite an example of a country that has an absolute advantage and one with a comparative advantage.
=+1. Distinguish between an absolute advantage and a
=+3. How might tougher regulations make it harder for users in Europe to utilize online services?
=+2. Describe the global implications of the GDPR law.
=+1. What type of international barriers are companies like Facebook and Google facing in the realm of user privacy?
=+3. How do you think China’s subsidies of its airlines will impact its relations with airlines in other countries? Explain your answer.
=+2. What barriers are Chinese airlines facing as they rapidly grow as a global player?
=+What advantages do Chinese airlines have over U.S.airlines?
=+1. What advantages do U.S. airlines have over Chinese airlines?
=+3. What opportunities does Harley-Davidson have in other countries that they do not necessarily have in the United States?
=+2. What are some ways Harley-Davidson is overcoming these challenges?
=+motorcycles to countries outside of the United States?
=+1. What barriers does Harley-Davidson face in marketing its
=+3. What are Spotify’s strengths as it expands globally?
=+2. Do you think users will continue to see the value Spotify provides?
=+1. How is Spotify attempting to increase earnings?
=+facing a small business that is considering expanding into international markets.
=+LO 3-6 Assess the opportunities and problems
=+LO 3-2 Assess some of the economic, ethical, legal, political, social, cultural, and technological barriers to international business.
=+3. What stakeholders does the Hershey company prioritize?
=+2. What ethical challenges does the cocoa industry present?
=+1. How does the Hershey Company support communities in Africa?
=+3. How would you handle the situation if you were Barnard?
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