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business
foundations of marketing

Questions and Answers of Foundations Of Marketing

4-4 Describe the tools, such as databases, big data, and marketing analytics, useful to marketing decision making.
4-3 Name the five basic steps in conducting marketing research, including the two types of data and four survey methods.chapter 4 Jacob lund/ShulleJSlock.com
4-2 Distinguish between exploratory and conclusive research.
4-1 Define marketing research and its importance to decision makers.
3. Why is it important for international tech firms to be familiar with the laws and regulations of the countries in ~hich they operate?
2. How do technological forces impact how Apple and Samsung operate when it comes to protecting their intellectual property?
I. In what type of competitive environment do you think Apple and Samsung operate?
13. What is the difference between ethics and social responsibility?
12. Describe consumerism. Analyze some active consumer forces in your area.
I 1. What are some major social responsibility issues? Give an example of each.
10. What are four dimensions of social responsibility?What impact do they have on marketing decisions?
9. What is social responsibility, and why is it important?
8. In what ways are cultural values changing? How are marketers responding to these changes?
7. Discuss the impact of technology on marketing activities.
6. Name several nongovernmental regulatory forces.Do you believe that self-regulation is more or less effective than governmental regulatory agencies? Why?
5. What are the goals of the Federal Trade Commission?List the ways in which the FfC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction
4. What factors influence a buyer's willingness to spend?
3. Define income, disposable income, and discretiona,y income. How does each type of income affect consumer buying power?
2. What are four types of competition? Which is most important to marketers?
I. Why are environmental scanning and analysis important to marketers?
3-9 Examine how social responsibility and ethics can be incorporated into strategic planning.
3-8 Define the four dimensions of social responsibility.
3-7 Outline the sociocultural issues marketers must deal with as they make decisions.
3-6 Describe how new technology impacts marketing and society.
3-5 Explain how laws, government regulations, and self-regulatory agencies affect marketing activities.mangostock/Shu1te1slock.com
3-4 Identify the types of political forces in the marketing environment.
3-3 Articulate how economic factors influence a customer's ability and willingness to buy products.
3-2 Explain how competitive factors affect an organization's ability to compete.
3-1 Summarize why it is important to examine and respond to the marketing environment,
3. Helena Fogarty talks about being ready to adjust her marketing plan frequently. Should she focus more on possible adjustments to strategy, objectives, implementation, or some combination of these
2. Does Mi Ola have a first-mover or late-mover advantage?Explain your answer.
1. How would you describe Mi Ola's strengths, weaknesses, opportunities, and threats?
12. Identify and explain the major components of a marketing plan.
11. When assessing actual pe1formance of a marketing strategy, should a marketer pe1form marketing cost analysis? Why or why not?
10. Which element of the strategic planning process plays a major role in the establishment of performance standards? Explain.
9. Identify and explain the major managerial actions that are part of managing the implementation of marketing strategies.
8. When considering the strategic planning process, what factors influence the development of a marketing strategy?
7. What are the two major parts of a marketing strategy?
6. How should organizations set marketing objectives?
5. How can an organization make its competitive advantages sustainable over time? How difficult is it to create sustainable competitive advantages?
4. What is SWOT analysis, and why is it important?
3. What are some issues to consider in analyzing a company's resources and opportunities? How do these issues affect marketing objectives and marketing strategy?
2. Explain how an organization can create a competitive advantage at the corporate strategy level and at the business-unit strategy level.
l. Identify the major components of strategic planning, and explain how they are interrelated.
2-7 Discuss the development of a marketing plan.
2-6 Describe the four major elements of strategic performance evaluation.
2-5 Identify what is necessary to manage the effective implementation of marketing strategies.
2-4 Explore how a firm develops marketing objectives and strategies that contribute to overall objectives.
2-3 Assess how analyzing organizational resources and the marketing environment can help identify opportunities and create competitive advantage.
2-2 Understand the importance of a firm's mission statement and corporate and business-unit strategy.
2-1 Explain the strategic planning process.
1-7 Explain why marketing is important to our global economy.
1-6 Identify the importance of building customer relationships.
1-5 Summarize the marketing concept.
1-4 Briefly describe the marketing environment.chapter 1+83.0+41.9 Rawpikel.com/Shutte,stor,k.com
1-3 Describe how marketing creates value.
1-2 Explain the different variables of the marketing ri,ix.
1,1 Define marketing.
Discuss the importance of services to the economy 171–172
Discuss the differences between services and goods 172–173
Describe the components of service quality and the gap model of service quality 173–174
Develop marketing mixes for services using the 8 Ps of services marketing 174–178
Discuss relationship marketing in services 178–179
Explain internal marketing in services 179–180
Discuss global issues in services marketing 180
Describe nonprofit organization marketing 180–183
Explain what a marketing channel is and why intermediaries are needed 185–187
Define the types of channel intermediaries and describe their functions and activities 187–189
Describe the channel structures for consumer and business products and discuss alternative channel arrangements 189–191
Define supply chain management and discuss its benefits 191–192
Discuss the issues that influence channel strategy 192–194
Explain channel leadership, conflict, and partnering 194–196
Describe the logistical components of the supply chain 196–201
Discuss new technology and emerging trends in supply chain management 201–202
Discuss channels and distribution decisions in global markets 202–203
Discuss the importance of retailing in the Canadian economy 205
Explain the dimensions by which retailers can be classified 206–208
Describe the major types of retail operations 208–212
Discuss nonstore retailing techniques 212–215
Define franchising and describe its two basic forms 215–216
List the major tasks involved in developing a retail marketing strategy 216–221
Describe new developments in retailing 221–223
Discuss the role of promotion in the marketing mix 225–226
Discuss the elements of the promotional mix 226–229
Describe the communication process 229–234
Outline the goals and tasks of promotion 234–235
Discuss the AIDA concept and its relationship to the promotional mix 235–237
Examine the factors that affect the promotional mix 237–240
Discuss the concept of integrated marketing communications 240–241
Discuss the effects of advertising on market share and consumers 243–244
Identify the major types of advertising 244–245
Discuss the creative decisions in developing an advertising campaign 246–249
Describe media evaluation and selection techniques 249–256
Discuss the role of direct-response communication in the promotional mix 256–257
Discuss the role of public relations in the promotional mix 257–260
Describe social media, how it is used, and its relation to integrated marketing communications 263–266
Explain how to create a social media campaign 266–269
Evaluate the various methods of measurement for social media 269
Explain consumer behaviour on social media 270
Describe the social media tools in a marketer’s toolbox and how they are useful 270–275

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