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business
foundations of marketing
Questions and Answers of
Foundations Of Marketing
=+2. Do you see this as a potential violation of privacy?Explain.
=+1. What are some of the ethical issues in giving customers an award for consumption behavior without notifying them first?
=+Your co-worker is copying company-purchased software and taking it home. You know a certain program costs $400, and you have been saving for a while to buy it. What do you do?
=+You work for a company that has implemented a policy of a smoke-free environment. You discover employees smoking in the restrooms of the building. You also smoke and don’t like having to go
=+You are aware that a fellow employee uses drugs on the job. Another friend encourages you to confront the person instead of informing the supervisor. What do you do?
=+For several months now, one of your colleagues has been slacking off, and you are getting stuck doing the work. You think it is unfair. What do you do?
=+3. Find some examples of companies with social responsibility reports. What socially responsible actions have these businesses taken? Explain why you think their actions are socially responsible.
=+ How do you think businesspeople feel?
=+Do you think that business should regulate its own activities or that the federal government should establish and enforce ethical standards?
=+2. Discuss with your class some possible methods of improving ethical standards in business.
=+What actions might the businesses have taken?
=+Why do you think the businesses chose to behave unethically?
=+1. Discuss some recent examples of businesses engaging in unethical practices. Classify these practices as issues of conflict of interest, fairness and honesty, communications, or business
=+10. What are diversity, equity, and inclusion?
=+9. What are a business’s responsibilities toward the community in which it operates?
=+ What steps have been taken by some responsible businesses to minimize the negative impact of their activities on the environment?
=+8. What responsibilities does business have with regard to the environment?
=+7. What responsibilities does a business have toward its employees?
=+6. List and discuss the arguments for and against social responsibility by business (Table 2.9). Can you think of any additional arguments (for or against)?
=+How can one reduce unethical behavior in business?
=+5. What is a code of ethics?
=+Why are they ethical issues?
=+ What are some of the ethical issues named in your text?
=+4. What is an ethical issue?
=+3. Why has ethics become so important in business?
=+2. Distinguish between ethics and social responsibility.
=+1. Define business ethics. Who determines whether a business activity is ethical? Is unethical conduct always illegal?
=+3. Recall that lead paint in homes was not made illegal until 1978. Yet knowledge that it was toxic inside the home was accepted since the 1950s. Do you think other stakeholders should be held
=+ Do you think this should affect the verdict?
=+2. If Sherwin-Williams knew about the dangers of lead paint more than a century ago (it denies this claim), how would this violate the concepts of fairness and honesty?
=+1. Describe the ethical issue in this case. Why do you think it has been so difficult to come to a solid verdict?
=+3. Why do you think a culture of volunteerism might be helpful in recruiting new employees?
=+does this differ from ethical conduct?
=+2. How does IKEA display corporate social responsibility? How
=+1. Describe the strides IKEA is attempting to take in sustainability.
=+because it is beneficial to the environment or because the market is increasing in demand? Explain your reasoning.
=+3. Do you think Tyson is investing more in alternative meats
=+2. What are some ways Tyson hopes to improve its sustainability and the ethical treatment of animals?
=+1. What were some of the sustainability mishaps Tyson has faced in the past?
=+How does this activity fit with your own beliefs and values?
=+discussion with co-workers and managers and survive untarnished?
=+Would this activity be accepted by your co-workers? Will your decision or action withstand open
=+guidelines or codes of conduct that address this issue?
=+Is this activity customary in your industry? Are there any industry trade groups that provide
=+Does your company have a specific code of ethics or policy on the action?
=+Are there any potential legal restrictions or violations that could result from the action?
=+3. Do you think Omaze is profit-driven, purpose-driven, or both?
=+2. What strengths do you think Omaze brings to its partnerships?
=+1. How does Omaze make its money?
=+LO 2-6 Evaluate the ethics of a business’s decision.
=+owners, employees, consumers, the environment, and the community.
=+LO 2-5 Evaluate an organization’s social responsibilities to
=+Describe the importance of business ethics and social responsibility.
=+3. How has Tesla pushed the car industry forward?
=+2. As competition grows, do you think demand for Tesla’s vehicles will decline? Why or why not?
=+1. What benefits do Tesla’s products provide?
=+3. What would you do in Shelly’s position?
=+2. What challenges does Shelly face as she considers the three options?
=+1. Explain and demonstrate the relationship between supply and demand for Mrs. Acres Homemade Pies.
=+3. Is the American economy currently expanding or contracting? Defend your answer with the latest statistics on GDP, inflation, unemployment, and so on. How is the federal government responding?
=+What kinds of actions might it take to control the economy’s growth?
=+2. Why is it important for the government to measure the economy?
=+How have they contributed to society and the world of business?
=+1. Who are today’s most innovative entrepreneurs?
=+10. Explain the federal government’s role in the American economy
=+9. How has technology changed the business environment?
=+ Why do we apply the term service economy to the United States today?
=+8. How did the Industrial Revolution influence the growth of the American economy?
=+to gauge the state of their economies. If unemployment is high, will the growth of GDP be great or small?
=+7. List and define the various measures governments may use
=+6. List the four types of competitive environments and provide an example of a product of each environment.
=+5. Explain the terms supply, demand, equilibrium price, and competition. How do these forces interact in the American economy?
=+ Can you provide an example of a country using each type?
=+4. What are four types of economic systems?
=+ What other factors have an impact on the conduct of business in the United States?
=+What are the main activities?
=+3. Who are the main participants of business?
=+2. Name the forms a product may take and give some examples of each.
=+ Do all organizations share this goal?
=+1. What is the fundamental goal of business?
=+3. Why would it be harder for the government to maintain as much control over drones as it does for airplanes?
=+2. What is the difference between the current air traffic control system and the proposed air traffic control system for drones?
=+1. How does this situation demonstrate a modified capitalist economic system?
=+3. If more and more entrants enter the industry, what do you think will happen to the price of kombucha?
=+2. How are the forces of supply and demand convincing more established brands like PepsiCo to enter the industry?
=+1. Why is the competition in the kombucha industry an example of monopolistic competition?
=+3. As a service provider, do you think performers like Taylor Swift should take an active role in fighting against scalpers? Why or why not?
=+supply. How do you think this Ticketmaster Verified Fan system will affect this ability?
=+2. Scalpers raise the equilibrium price once they control the
=+1. Describe how the supply-demand problem is offering opportunities for scalpers.
=+3. What are the advantages of a freemium pricing model? Disadvantages?
=+2. What value and benefits does Zoom offer?
=+1. How did the COVID-19 pandemic contribute to Zoom’s success?
=+LO 1-9 Evaluate a small-business owner’s situation and propose a course of action.
=+LO 1-8 Explain the role of the entrepreneur in the economy.
=+LO 1-7 Outline the evolution of the American economy.
=+LO 1-6 Specify why and how the health of the economy is measured.
=+LO 1-5 Describe the role of supply, demand, and competition in a free-enterprise system.
=+LO 1-4 Compare the four types of economic systems.
=+LO 1-3 Explain why studying business is important.
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