Questions and Answers of Foundations Of Marketing

How does marketing in non-profit organizations differ from that in profit-orientated companies?Choose a non-profit organization and discuss the extent to which marketing principles can be applied.
Visit yelp.com and tripadvisor.com. Discuss the impact of the existence of these websites on organizations that provide good and poor levels of service.
The manner in which we consume, desire and appreciate music has transformed significantly, especially over the past couple of decades. This is evidenced in several ways in our current lives. While
Accountants are always interested in profit margins, sales managers want low prices to help push sales, and marketing managers are interested in high prices to establish premium positions in the
Why is value to the customer a more logical approach to setting prices than cost of production? What role can costs play in the setting of prices?
To what extent do you use price to judge the potential quality of an item that you are considering purchasing?Critically reflect on the pros and cons of using price as a decision cue in this way.
Discuss how a company pursuing a build strategy is likely to react to both price rises and price cuts by competitors.
Discuss the specific issues that arise when pricing products for international markets.
Explain what is meant by the concept of true pricing. Should actual prices reflect the true costs involved in the production of today’s products?
What is meant by personalized pricing? Evaluate the reasons for the growth in personalized pricing and critically reflect on its implications for society.
Primark (known as Penneys in the Republic of Ireland) is an Irish clothing and accessories company, which is owned by Associated British Foods (ABF). The first Penneys store was opened in June 1969
A friend of yours who has been pursuing pottery as a hobby has just formed a business selling a range of gift items. Advise the founder on her options for distributing the company’s products.
Evaluate the three distribution intensity options that are available to an organization. In what kinds of circumstances might each be used?
Discuss the impact on other retail formats of the growth of online retailing.
Discuss the reasons why more and more distribution channels are being characterized by a small number of large central distribution centres rather than by a large number of relatively small outlets.
Visit www.starbucks.co.uk and www.costa.co.uk. Compare and contrast these two coffee chains in terms of the major retail marketing decisions, such as retail positioning, product assortment, store
Discuss the differences between multi-channel and omni-channel marketing.
Imagine you are working as a salesperson for a household goods retailer selling items such as fridge freezers, furniture and bedding, and televisions, for example. Pick one product category and write
The American lifestyle brand Vans was established in 1966 by the van Doren brothers in California. Vans’ now famous ‘Off the Wall’ logo was born in 1976. At that time, the term ‘off the
What is meant by integrated marketing communications? Explain the advantages of taking an integrated approach to marketing communications.
Select three recent advertising campaigns with which you are familiar. Discuss the target audience, objectives and message executions adopted in each case.
Discuss the role of sponsorship in the promotional mix.
There is no such thing as bad publicity. Discuss.
Discuss the reasons why ambient and guerrilla marketing have become such popular promotional techniques for some product categories. What are the ethical issues surrounding the growth of these mass
Review the pros and cons of managing marketing communications in-house rather than using the services of external agencies.
Chinese start-up company ByteDance was founded in 2012 by then 29-year-old Zhang Yiming in Beijing. That year, the company launched its first mobile app, Toutiao, an AI-powered daily curated feed of
Discuss changes in the digital environment that you have noticed in the past 5–10 years. What is your opinion about current trends in the field?
Select two of your favourite brands and visit their websites. Evaluate the content of the websites according to web design principles.
Search for ‘student holidays’ (or anything else) using a search engine (e.g. Google, Bing, Yahoo!).Go to the third results page and select one of the links. Evaluate the content of this website
What is meant by content marketing? Explain the reasons for its growth and its role in an online communications strategy.
For the company of your choice, analyse and discuss its current social media presence. Did it select the best possible platform to meet its objectives? Can you suggest a better solution?
Explain the differences between the different forms of online advertising, namely search, display, social and native. Visit https://www.facebook.com/business/ads and learn about the different
Discuss the extent to which brands should integrate their online and offline marketing communications activities. What factors determine the balance between online and offline?
Companies now have a variety of direct marketing media they can consider when planning a direct marketing campaign. Compare and contrast any two of these. In your answer, give examples of the kinds
Unilever was founded in 1929, by the merger of the Dutch margarine producer Margarine Unie and the British soap maker Lever Brothers. The company has grown significantly since then, expanding its
Explain the concept of the circular economy. Identify and discuss three businesses that you think are contributing to the idea of the circular economy.
There are so many changes taking place in the macroenvironment that it is impossible for an organization to keep track of them all. Make three suggestions regarding how organizations might manage
Visit http://info.trendwatching.com/21-trends-for-2021. Select any three trends and discuss their impact on any three brands of your choice.
Corporate social responsibility (CSR) activities are largely an exercise in public relations by major corporations. Discuss.
Consider the new technologies you have adopted in the past year. How have they impacted on the way you live?
Many large global corporations have become very powerful and exert enormous influence, with the result that there needs to be a stronger level of regulation of business activities. Discuss.
Sephora was founded in 1970 by Dominique Mandonnaud, with its headquarters in Paris, France. Its distinct and innovative style of applying the concept of self-service to the world of perfumery and

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