Accountants are always interested in profit margins, sales managers want low prices to help push sales, and

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Accountants are always interested in profit margins, sales managers want low prices to help push sales, and marketing managers are interested in high prices to establish premium positions in the marketplace. To what extent do you agree with this statement in relation to the setting of prices?

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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