Accountants are always interested in profit margins, sales managers want low prices to help promote sales, and
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Accountants are always interested in profit margins, sales managers want low prices to help promote sales, and marketing managers are interested in high prices to establish premium positions in the marketplace. To what extent do you agree with this statement in relation to the setting of prices?
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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