Accountants are always interested in profit margins, sales managers want low prices to help promote sales, and

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Accountants are always interested in profit margins, sales managers want low prices to help promote sales, and marketing managers are interested in high prices to establish premium positions in the marketplace. To what extent do you agree with this statement in relation to the setting of prices?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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