Visit www.starbucks.co.uk and www.costa.co.uk. Compare and contrast these two coffee chains in terms of the major retail
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Visit www.starbucks.co.uk and www.costa.co.uk. Compare and contrast these two coffee chains in terms of the major retail marketing decisions, such as retail positioning, product assortment, store location and store atmospherics.
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Retail Positioning Starbucks Starbucks positions itself as a premium coffee chain focusing on providing highquality coffee and a unique customer exper...View the full answer
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