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business
foundations of marketing

Questions and Answers of Foundations Of Marketing

7. What should marketers consider as they decide whether to license or enter into a joint venture in a foreign nation?
6. How will NAFTA affect marketing opportunities for U.S. products in North America (the United States, Mexico, and Canada)?
5. If you were asked to provide a smaU tip (or bribe)to have a document approved in a foreign nation where this practice is customary, what would you do?
4. Why do you think this chapter focuses on an analysis of the international marketing environment?
3. Why are the largest industrial corporations in the United States so committed to international marketing?
2. What factors must marketers consider as they decide whether to engage in international marketing?
I . How does international marketing differ from domestic marketing?
8-5 Describe the use of the marketing mix
8-4 Identify methods of international market
8-3 List six important international trade agreements.
8-2 Differentiate between the six environmental entry.forces that affect international marketing efforts. internationally.
8-1 Define international marketing.
3. Which environmental influences on the decision process seem to have been most important to McDonald's when it decided to honor Apple Pay?
2. Which of the four categories of business markets is Apple Pay best suited for, and why?
1. When a retailer is considering whether to participate in Apple Pay, is the decision process like a new-task purchase, a straight rebuy purchase, or a modified rebuy purchase? Explain your answer.
12. How has the Internet facilitated the organizational buying process?
11. How do environmental, business, interpersonal, and individual factors affect business purchases?
10. Identify the stages of the business buying decision process. How is this decision process used when making straight rebuys?
9. What are the major components of a firm's buying center?
8. How does demand for business products differ from consumer demand?
7. Why do buyers involved in straight rebuy purchases require less information than those making new-task purchases?
6. What are the commonly used methods of business buying?
5. List several characteristics that differentiate transactions involving business customers from consumer transactions.
4. What are the primary concerns of business customers?
3. Why might business customers generally be considered more rational in their purchasing behavior than ultimate consumers?
2. What function does an industrial classification system help marketers perform?
l. Identify, describe, and give examples of the four major types of business markets.
7-5 Explore how the Internet facilitates business buying and marketing.
7-4 Describe the buying center, stages of the business buying decision process, and the factors that affect this process.
7-3 Identify the major characteristics of business customers and transactions.
7-2 Describe the North American Industry Classification System and how it can be used to identify and analyze business markets.
7-1 Distinguish among the four types of business markets.
3. Ford widely publicizes Sheryl Connelly's research findings about the broad trends affecting consumer behavior. During which stages of the consumer buying decision process is this publicity likely
2. In terms of psychological influences on buying, why would Ford make its "Ford Pass" app available to both customers and noncustomers?
I. How does Ford take into account the diversity of consumer roles as it plans its future marketing?Explain Ford's approach in understanding two or more roles that can affect the buying decision
16. What is consumer misbehavior? Describe the various forms of consumer misbehavior.
15. Describe the subcultures to which you belong.Identify buying behavior that is unique to one of your subcultures.
14. What is culture? How does it affect a person's buying behavior?
13. In what ways does social class affect a person's purchase decisions?
12. How does an opinion leader influence the buying decision process of reference group members?
11. What are reference groups? How do they influence buying behavior? Name some of your own reference groups.
10. What are family influences, and how do they affect buying behavior?
9. How do roles affect a person's buying behavior?Provide examples.
8. In what ways do lifestyles affect the consumer buying decision process?
7. Why are marketers concerned about consumer attitudes?
6. How do marketers attempt to shape consumers' learning?
5. What is selective exposure? Why do people engage in it?
4. What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers' decisions.
3. Name the types of consumer decision-making processes.List some products you have bought using each type. Have you ever bought a product on impulse? If so, describe the circumstances.
2. How does a consumer's level of involvement affect his or her choice of decision-making process?
l. What are the major stages in the consumer buying decision process? Are all these stages used in all consumer purchase decisions? Why or why not?
6-6 Discuss consumer misbehavior.
6-5 Describe the social influences that may affect the consumer buying decision process.
6-4 Identify the psychological influences that may affect the consumer buying decision process.
6-3 Explain how situational influences may affect the consumer buying decision process.chapter 6 iStock.com/yiloxia
6-2 Classify the types of consumer decision making and the level of involvement.
6-1 Recognize the stages of the consumer buying decision process.
3. Would you recommend that MBSC use a11 undifferentiated tai·geting strategy, a concentrated targeting strategy, or a differentiated targeting strategy to market its services? Explain your answer.
2. Which psychographic and behavioristic variables does MBSC use, and why?
1. Which demographic variables does MBSC use in segmenting the market for its services? Be specific.
17. Under what conditions might a firm use multiple forecasting methods?
16. Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?
15. What are the two primary types of surveys a company might use to forecast sales? Why would a company use an outside expert forecasting survey?
14. What is a sales forecast? Why is it important?
13. Why is selecting appropriate target markets important for an organization that wants to adopt the marketing concept philosophy?
12. Why is a marketer concerned about sales potential when trying to select a target market?
11. Describe the important factors that marketers should analyze to evaluate market segments.
10. What is a market segment profile? Why is it an important step in the target market selection process?
9. Define geodemographic segmentation. Identify several types of firms that might employ this type of market segmentation, and explain why.
8. What dimensions are used to segment business markets?
7. Identify and describe four major categories of variables that can be used to segment consumer markets. Give examples of product markets that are segmented by variables in each category.
6. List the differences between concentrated and differentiated strategies, and describe the advantages and disadvantages of each.
5. What is market segmentation? Describe the basic conditions required for effective segmentation. Identify several firms that use market segmentation.
4. What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present market situation in which a company is using an undifferentiated strategy. Is the business
3. Outline the five major steps in the target market selection process.
2. In your local area, identify a group of people with unsatisfied product needs who represent a market.Could this market be reached by a business organization? Why or why not?
1. What is a market? What are the requirements for a market?
5-8 Discuss sales forecasting methods.
5-7 Identify the factors that influence the selection of specific market segments for use as target markets.
5-6 Explain how to evaluate market segments.
5-5 Describe what market segment profiles are and how they are used.
5-4 Identify the major segmentation variables.chapter 5 ESB P1olossional/Shu11erstoct com
5-3 Describe the differences among three targeting strategies.
5-2 List the five steps of the target market selection process.
5-1 Define what markets are and explain how they are generally classified.
14. How does marketing research in other countries differ from mm·keting research in the United States?
13. What role do ethics play in mm·keting research? Why is it important that marketing researchers be ethical?
12. How can marketers use big data and mm·keting analytics to improve marketing strategies?
11. Define a database. What is its purpose, and what does it include?
10. What is a marketing information system, and what should it provide?
9. Describe some marketing problems that could be solved through information gained from observation.
8. If a survey of all homes with listed telephone numbers is to be conducted, what sampling design should be used?
7. Suggest some ways to encourage respondents to cooperate in mail surveys.
6. What is the difference between probability sampling and nonprobability sampling? In what situation would random sampling be best? Stratified sampling? Quota sampling?
5. Where are data for mm·keting research obtained? Give examples of internal and external data.
4. Describe the different types of approaches to marketing research, and indicate when each should be used.
3. What is the difference between defining a research problem and developing a hypothesis?
2. Describe the five steps in the mm·keting resemch process.
1. What is marketing resem·ch? Why is it important?
4-5 Identify ethical and international issues in marketing research.

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