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business
foundations of marketing

Questions and Answers of Foundations Of Marketing

=+LO 7-8 Describe how communication occurs in organizations.
=+LO 7-7 Identify the types of groups that exist in organizations.
=+LO 7-6 Distinguish between groups and teams.
=+ What measures did the company take to provide support to those involved in the crisis? Report your findings to the class.
=+technology disasters (viruses, plane crashes, compromised customer data, etc.), health crises (pandemics, etc.), or ethical or legal disasters. How did these companies communicate with key
=+Form groups and assign the responsibility of locating examples of crisis management implementation for companies dealing with natural disasters (explosions, fires, earthquakes, etc.),
=+3. How do you think Everlane could improve its sustainability and social responsibility efforts?
=+2. How did top management contribute to a weak corporate culture?
=+1. In what ways did Everlane fall short of its promise of radical transparency?
=+3. Suggest a plan for Infinity to compete successfully over the next 10 years.
=+2. Evaluate the opportunities for Infinity, including using its current strategy, and propose alternative strategies.
=+1. Evaluate Infinity’s current situation and analyze its strengths and weaknesses.
=+your losses may be quite large. Using the steps of the decision-making process, briefly describe how you arrive at a strategy for correcting the situation.
=+3. You are a manager of a firm that manufactures conventional ovens. Over the past several years, sales of many of your products have declined; this year,
=+relate these activities to the management functions of planning, organizing, directing, and controlling. What skills do the managers say they need to carry out their tasks?
=+2. Interview a small sample of managers, attempting to include representatives from all three levels and all areas of management. Discuss their daily activities and
=+1. Give examples of the activities that each of the following managers of a soda company might be involved in:Financial manager Production and operations manager Personnel manager Marketing manager
=+What do managers spend most of their time doing?
=+10. What is the mathematical formula for perfect management?
=+9. Explain the steps in the decision-making process.
=+Describe situations in which each style would be appropriate.
=+8. What are three styles of leadership?
=+7. What skills do managers need? Give examples of how managers use these skills to do their jobs.
=+ From what area do high-level managers typically come?
=+6. In what areas can managers specialize?
=+5. Identify the three levels of management. What is the focus of managers at each level?
=+4. Name the four functions of management and briefly describe each function.
=+3. Why must a company have financial resources before it can use human and physical resources?
=+2. Explain why the American Heart Association would need management, even though its goal is not profit related.
=+1. Why is management so important, and what is its purpose?
=+3. Why did the Collison brothers want Stripe to appeal to software engineers?
=+2. In what ways is creativity important in decision making?
=+1. What is lateral thinking?
=+do you think an autocratic, democratic, or free-rein leadership style would be most effective? Explain your reasoning
=+3. As Johnson works to increase sales and revamp the company,
=+2. Do you think Johnson’s plans are more operational, tactical, strategic, or a combination? Explain your reasoning.
=+1. Describe how Potbelly, under Johnson’s leadership, is engaging in the four management functions.
=+3. What types of decisions did Rebecca Yuhasz Smith need to make as her business grew?
=+2. How does Rebecca Yuhasz Smith use the four functions of management to operate her business?
=+1. What management skills did Rebecca Yuhasz Smith need to found her successful business?
=+5. What are our responsibilities with respect to being a good steward of environmental, financial, and human resources?
=+4. What are our core competencies and competitive advantages?
=+3. What is our operating philosophy (basic beliefs, values, ethics, etc.)?
=+2. Who are our customers?
=+1. Who are we?
=+3. Outline the six steps of decision making that Ellison likely used in his decision to shut down Orchard Supply Hardware stores.
=+2. How does Ellison demonstrate the four management functions?
=+1. What type of managerial skills is Marvin Ellison exhibiting?
=+LO 6-6 Recommend a new strategy to revive a struggling business.
=+LO 6-1 Explain management’s role in the achievement of organizational objectives.
=+The company provides access to formulas and operational systems, store design and equipment ordering guidance, a training program, an operations manual, a representative on site during opening,
=+Compare and contrast each group’s findings for the franchises researched. For example, at Subway, the franchisee is responsible for the initial franchise fee, finding locations, leasehold
=+ what is expected to be provided by the franchiser?
=+Explore successful global franchises. Go to the companies’ websites and find the requirements for applying for three franchises. The chapter provides examples of successful franchises. What do
=+3. Why do you think new business formations during the pandemic hit a record high?
=+ How has consumer behavior changed long term?
=+2. In what ways did consumer behavior change during the pandemic?
=+1. How did the pandemic disrupt business operations?
=+3. What advice would you give Jack and Bruce as they start up their business?
=+2. Are there any concerns in connection with starting a small business that Jack and Bruce have not considered?
=+1. Evaluate the idea of a keto cookie and muffin retail store.
=+2. Write the appropriate number in the box next to each statement according to whether the statement describes your behavior always (3), sometimes (2), once in a while(1), or never (0).
=+1. Take the following self-test to check your Creativity Quotient.
=+A man named Fred Smith once did a similar project for a business class at Yale. His paper became the basis for the business he later founded: Federal Express!
=+3. Using the business plan outline in online Appendix A, create a business plan for a business idea that you have.
=+businesses flexible and more responsive. Describe and evaluate the company’s activities. Have they been successful? Why or why not?
=+2. Using business journals, find an example of a company that is trying to emulate the factors that make small
=+What advice would they offer a potential entrepreneur?
=+What problems has the owner experienced?
=+What factors have led to the business’s success?
=+1. Interview a local small-business owner. Why did they start the business?
=+10. Why do large corporations want to become more like small businesses?
=+are influencing the future of small business?
=+9. What demographic, technological, and economic trends
=+8. Describe the franchising relationship.
=+7. List the types of management and financial assistance that the Small Business Administration offers.
=+ What are some of the pros and cons of each?
=+6. What types of financing do small entrepreneurs typically use?
=+5. What decisions must an entrepreneur make when starting a small business?
=+4. What are the principal reasons for the high failure rate among small businesses?
=+3. What are the advantages of starting a small business?The disadvantages?
=+2. Which fields tend to attract entrepreneurs the most?Why?
=+1. Why are small businesses so important to the U.S.economy?
=+3. How did Robinson benefit from digitalizing her business?
=+2. What challenges did Robinson face when she hired her first employees?
=+1. How did Robinson struggle as a small-business owner?
=+3. Why do you think entrepreneurs operate for-profit organizations committed to solving social issues?
=+2. What are the advantages of running a small business such as Sseko Designs?
=+1. Why do you think Sseko Designs’ products have been successful?
=+3. What type of consumer does Leola Produce Auction appear to predominately target?
=+2. Describe how Leola Produce Auction acts as a middleman for buyers and sellers.
=+1. What type of business does Leola Produce Auction operate in?
=+3. What factors have contributed to Subway’s struggles?
=+2. What makes Subway an attractive investment for franchisees?
=+1. Describe the factors that contributed to Subway’s growth.
=+LO 5-8 Assess two entrepreneurs’ plans for starting a small business.
=+LO 5-5 Describe how to start a small business and what resources are needed.
=+LO 5-4 Analyze the disadvantages of small-business ownership and the reasons many small businesses fail.
=+LO 5-2 Explain the importance of small business in the U.S.economy and why certain fields attract small business.
=+Ask your instructor about the role-play exercises available with this book to practice working with a business team.

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