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business
foundations of marketing

Questions and Answers of Foundations Of Marketing

=+10. Why do creators want to protect their intellectual property?
=+ How can consumers protect themselves from this crime?
=+9. What is identity theft?
=+ How are these concerns being addressed in the United States?
=+8. What are some of the privacy concerns associated with the internet and e-business?
=+6. What impact do digital media have on the marketing mix?
=+5. How is the internet changing the practice of marketing?
=+4. What is e-business?
=+1. What is digital marketing?
=+3. What ethical issues do you think might occur as music streaming continues to increase?
=+2. Describe how music streaming utilizes the marketing mix.
=+1. How does music streaming display the digital characteristics of marketing, such as greater accessibility and connectivity?
=+3. What kind of tools could social media sites build to prevent fraud?
=+2. How can advertisers use social media to advertise more effectively?
=+1. What problems do advertisers have when paying influencers by their amount of social media followers?
=+3. How is Shopify a competitive threat to Amazon?
=+2. Why do you think Shopify is appealing to small-business owners?
=+1. What is Shopify, and how is it different from other e-commerce platforms?
=+3. As e-retailers grow, what additional challenges do you think e-retailers will face regarding the sale of counterfeit products on their sites?
=+2. What responsibility do e-retailers like Amazon have to consumers in ensuring the items sold on their sites are authentic?
=+1. What types of legal and social issues in internet marketing do counterfeit products create on e-retailing sites?
=+LO 13-7 Propose recommendations to a marketer’s dilemma.
=+LO 13-6 Identify legal and ethical considerations in digital media.
=+LO 13-5 Explain the importance of online monitoring and analytics for social media.
=+LO 13-2 Demonstrate the role of digital marketing in today’s business environment.
=+LO 13-1 Recognize the increasing value of digital media and digital marketing in strategic planning.
=+Form groups and search for examples of convenience products, shopping products, specialty products, and business products. How are these products marketed? Provide examples of any ads that you
=+3. Why are Dr. Martens shoes no longer exclusively made in the United Kingdom?
=+2. Why have Dr. Martens shoes become more expensive over the years?
=+Why do you think companies adjust their product mix over time?
=+1. How has Dr. Martens expanded its product portfolio?
=+3. What are your suggestions for implementation of the marketing strategy?
=+2. Critique your marketing strategy in terms of its strengths and weaknesses.
=+1. Design a marketing strategy for the new product line.
=+3. Pick a nearby store, and briefly describe the kinds of sales promotion used and their effectiveness.
=+what phase of the product life cycle each is in. Evaluate the marketer’s strategy (product, price, promotion, and distribution) for the product and whether it is appropriate for the life-cycle
=+1. Pick three products you use every day (in school, at work, or for pleasure—perhaps one of each). Determine
=+10. List the circumstances in which the push and pull promotional strategies are used.
=+7. What activities are involved in logistics management?
=+3. Which marketing mix variable is probably the most flexible? Why?
=+3. Explain what the marketing channel looks like for American Dream.
=+what are some ways American Dream plans to differentiate itself from competitors?
=+2. With physical retailers declining as online shopping grows,
=+1. Describe the distribution benefits a large retailer like American Dream offers consumers.
=+3. What stage of the product life cycle is Mirror in?
=+2. What is the benefit of putting Mirror inside Lululemon stores?
=+1. What need does Mirror satisfy?
=+3. Describe how Trader Joe’s distribution strategy helps to save on costs.
=+2. What advantages do private distributor brands offer over manufacturer and generic brands?
=+1. Which elements of the marketing strategy does Trader Joe’s seem to particularly excel at?
=+LO 12-5 Evaluate an organization’s marketing strategy plans.
=+LO 12-2 Explain the importance of price in the marketing mix, including various pricing strategies a firm might employ.
=+including how products are developed, classified, and identified.
=+LO 12-1 Describe the role of product in the marketing mix,
=+Form groups and assign the responsibility of finding examples of companies that excel in one dimension of the marketing mix (price, product, promotion, and distribution). Provide several company
=+3. In your opinion, should companies such as Pepsi lead the way in packaging innovation?
=+2. How has Pepsi reduced its plastic use?
=+1. Why is packaging an important element of a product?
=+3. How do stores like Dollar General differ from other stores in a fluctuating economy?
=+2. How does Dollar General keep costs low enough to maintain its low prices?
=+1. Describe how Dollar General has found success in catering to a unique market niche ignored by many of its rivals.
=+3. What are some of the marketing strategies auto manufacturers use to stimulate sales of certain makes of automobiles?
=+2. What is the role of the marketing mix in the Olympus introduction?
=+1. What do you think were the main concerns with the Olympus two-door sports coupe? Is there a market for a two-seat, $32,000 sports car when the RX-8 sells for significantly less?
=+2. Discuss the decision process and influences involved in purchasing a personal computer.
=+commercials, determine who the target market is. Can you surmise the marketing strategy for each of the three?
=+1. With some or all of your classmates, watch several commercials. Pick three commercials for products with which you are somewhat familiar. Based on the
=+9. Discuss the impact of technological forces and political and legal forces on the market.
=+8. Briefly describe the factors that influence buying behavior. How does understanding buying behavior help marketers?
=+important to an organization’s planning and development of strategy?
=+7. Why are marketing research and information systems
=+6. List the variables in the marketing mix. How is each used in a marketing strategy?
=+5. What is market segmentation? Describe three target market strategies.
=+4. What is a marketing strategy?
=+3. What is the marketing concept? Why is it so important?
=+use marketing activities to achieve its objectives?
=+2. Name the functions of marketing. How does an organization
=+1. What is marketing? How does it facilitate exchanges?
=+3. What types of segmentation variables does Ford likely use to target different types of consumers?
=+branch off into different markets for its F-150 trucks?
=+2. How do you think knowing its market has allowed Ford to
=+1. Why does a multisegment approach seem to work for Ford?
=+3. What type of segmentation variables is Heinz using for its Mayochup advertising?
=+2. Describe how Heinz used consumer interaction as a form of marketing research. What type of data did it collect, primary or secondary?
=+1. How are evolving consumer perceptions changing Heinz mayonnaise products?
=+market segmentation approach would you adopt to reach consumer segments? Explain your reasoning.
=+3. If you were a marketer of new AR headsets, what type of
=+2. What type of variables do you think AR marketers are most likely to use to segment the market?
=+1. How are AR makers trying to overcome obstacles to embrace the marketing concept?
=+3. Who is Lucid’s target market?
=+2. Describe Lucid’s distribution strategy. How is the company’s retail center concept different from traditional car dealers?
=+1. Who are Lucid’s competitors?
=+LO 11-8 Propose a solution for resolving a problem with a company’s marketing plans.
=+LO 11-7 Summarize the environmental forces that influence marketing decisions.
=+LO 11-6 Describe how marketers conduct marketing research and study buying behavior.
=+LO 11-2 Describe the exchange process.
=+understanding of the job? Was any key information that you would have expected omitted? Report your findings to the class.
=+key requirements for the position that you have been assigned(education, work experience, language, computer skills, etc.)? Does the position announcement provide a thorough
=+Form groups and go to Monster.com and look up job descriptions for positions in business (account executive in advertising, marketing manager, human resource director, production supervisor,
=+3. How do Apple’s Diversity Network Associations create an inclusive work environment?

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