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business
foundations of marketing

Questions and Answers of Foundations Of Marketing

=+2. Describe how Apple is creating a pipeline for diverse talent.
=+1. Why are diversity, equity, and inclusion important?
=+What role do you think diversity training should play?
=+3. What can Medallion do to make the team approach work more smoothly?
=+2. What are some of the potential problems that must be dealt with after an organization experiences a major trauma such as massive layoffs?
=+1. What did Medallion’s HRM department do right in dealing with the employees who were laid off?
=+How have they dealt with the problems associated with cultural diversity?
=+In what ways have these firms derived benefits from promoting cultural diversity?
=+3. Find some examples of companies that value their diverse workforces, perhaps some of the companies mentioned in the chapter.
=+Which tactics would be best for which situations? Give examples.
=+what tactics would you and other employees adopt?
=+2. If collective bargaining and the grievance procedures have not been able to settle a current labor dispute,
=+ How do the employees feel about it? Using this information, debate the pros and cons of drug testing in the workplace.
=+do they have such a policy?
=+Find some companies in your community that test applicants and/or employees for drugs. Why
=+1. Although many companies screen applicants and test employees for illegal drug use, such testing is somewhat controversial.
=+10. What are the benefits associated with a diverse workforce?
=+labor and management to handle labor disputes?
=+9. Besides collective bargaining and the grievance procedures, what other alternatives are available to
=+7. What is the role of benefits? Name some examples of benefits.
=+ How does the form of compensation relate to the type of job?
=+6. Relate wages, salaries, bonuses, and benefits to Herzberg’s distinction between hygiene and motivation factors.
=+Why do businesses want to reduce turnover due to separations?
=+5. Why does turnover occur? List the types of turnover.
=+How do managers appraise employees?
=+4. What is the significance of a performance appraisal?
=+Name the stages of the selection process.
=+2. What activities are involved in acquiring and maintaining the appropriate level of qualified human resources?
=+How do they relate to planning in human resources management?
=+1. Distinguish among job analysis, job descriptions, and job specifications.
=+3. In what ways can both men and women maintain a strong work/life balance?
=+2. Describe some ways that companies can support women in leadership.
=+1. Do you think Lean In and Lean In circles will have a longterm beneficial impact?
=+the entire workforce will disincentivize top performers at companies?
=+3. Do you think that lowering bonuses to increase salaries for
=+2. What might be some disadvantages of bonuses for employees?
=+1. What are some of the benefits of bonuses for companies and employees?
=+10. Are you willing to travel?
=+9. Are you willing to relocate?
=+8. What are three things your former manager would like you to improve on?
=+7. What can you offer us that someone else cannot?
=+6. Why was there a gap in your employment between [insert date] and [insert date]?
=+5. Why do you want to leave your current company?
=+4. Where do you see yourself in five years? Ten years?
=+3. Why are you interested in working for this company?
=+2. What are your weaknesses?
=+1. What are your strengths?
=+3. What are some potential HR issues companies using Xander might need to consider when using the tool to solicit employee responses?
=+2. For what types of HR issues would Xander be particularly useful?
=+1. How can companies use Xander to understand and manage their human resources?
=+3. How does expanding the shade ranges of its products support diversity?
=+2. How is Estée Lauder improving its diversity and inclusion efforts?
=+1. Why is workforce diversity important?
=+LO 10-9 Assess an organization’s efforts to reduce its workforce size and to manage the resulting effects.
=+LO 10-8 Describe the importance of diversity, equity, and inclusion in the workforce.
=+LO 10-7 Evaluate some of the issues associated with unionized employees, including collective bargaining and dispute resolution.
=+LO 10-6 Specify the various ways a worker may be compensated.
=+LO 10-5 Explain why turnover is an important issue.
=+LO 10-4 Identify the types of turnover companies may experience.
=+LO 10-3 Describe how workers are trained and their performance appraised.
=+LO 10-1 Explain the significance of human resource management.
=+Think about the impact of intrinsic and extrinsic motivation and recognition. How can flexible scheduling strategies be used effectively to motivate employees?
=+would consider ideal in motivating an employee, recognizing performance, and assisting the company in attaining its costto-performance objectives.
=+Form groups and outline a compensation package that you
=+3. In what ways does Google empower its employees?
=+2. Describe Google’s approach to building effective teams.
=+1. How does Google invest in its employees?
=+3. Put yourself in the shoes of one of the four regional sales managers and argue against potential cutbacks to the motivational program.
=+. Which motivational theories are in use at Eagle?
=+2. Are these forces real or imagined?
=+1. What prevents managers from making work more like play?
=+3. What events and trends in society, technology, and economics do you think will shape human relations management theory in the future?
=+Which of the needs in Maslow’s hierarchy are likely to be most important? Least important?
=+1. Consider a person who is without housing: How would the person be motivated and what actions would that person take? Use the motivation process to explain.
=+10. Why are motivational strategies important to both employees and employers?
=+How can flexible schedules help motivate workers?
=+9. Name and describe some flexible scheduling strategies.
=+8. Identify and describe four job design strategies.
=+How can businesses apply Theory Z to the workplace?
=+7. What is Theory Z?
=+6. Contrast the assumptions of Theory X and Theory Y. Why has Theory Y replaced Theory X in management today?
=+How can managers use them to motivate workers?
=+5. What are Herzberg’s hygiene and motivational factors?
=+4. Explain Maslow’s hierarchy of needs. What does it tell us about employee motivation?
=+What was the outcome of those studies?
=+3. What was the goal of the Hawthorne studies?
=+2. Describe the motivation process.
=+1. Why do managers need to understand the needs of their employees?
=+3. Why do you think employers such as Lockheed Martin offer compressed work schedules?
=+2. What are the disadvantages of a compressed workweek?
=+1. What are the advantages of a compressed workweek?
=+provides employees freedom to take off during the day will be harmful or helpful in the long run? Why?
=+3. Do you think that an informal work environment that
=+company so focused on employee satisfaction?
=+2. Why do you think Yvon Chouinard decided to make his
=+1. How does Patagonia use training and a fun, informal work environment to encourage employees to support Patagonia’s mission?
=+3. Do Burgerville managers seem to adopt a Theory X approach or a Theory Y approach to managing employees? Explain your reasoning
=+2. Burgerville offers development programs to help employees advance. Which need does this meet on Maslow’s hierarchy of needs?
=+1. Is health care a hygiene factor or a motivational factor?
=+3. Do you believe that satisfied employees will lead to satisfied hotel guests?

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