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business
foundations of marketing

Questions and Answers of Foundations Of Marketing

=+regular checking accounts. In which type of account and in what institution would you deposit your money? Why?
=+on the various types of checking accounts. Find out what, if any, restrictions are in effect for NOW accounts and
=+1. Survey the banks, savings and loans, and credit unions in your area, and put together a list of interest rates paid
=+ 9. What are some of the advantages of electronic funds transfer systems?
=+8. How are mutual funds, money market funds, and pension funds similar? How are they different?
=+7. Why do finance companies charge higher interest rates than commercial banks?
=+6. Why do credit unions charge lower rates than commercial banks?
=+5. What are the basic differences between commercial banks and savings and loans?
=+4. Explain how the Federal Reserve uses open market operations to expand and contract the money supply.
=+3. Discuss the four economic goals the Federal Reserve must try to achieve with its monetary policy.
=+ Why are credit cards considerably more popular with U.S. consumers?
=+2. What is the difference between a credit card and a debit card?
=+ Explain how the U.S. dollar has those six characteristics.
=+v1. What are the six characteristics of money?
=+3. What are some of the risks of digital wallets? What can be done to mitigate these risks?
=+2. How do you think digital wallets will affect traditional banks?
=+1. Do you think digital wallets will revolutionize electronic banking and in-store transactions?
=+3. Why are ETFs attractive to risk-averse investors?
=+2. Is BlackRock a threat to the broader financial system?Why or why not?
=+V1. What type of nonbanking institution is BlackRock?
=+3. Why are cryptocurrencies such as Dogecoin risky investments?
=+2. How are cryptocurrencies purchased?
=+1. What is cryptocurrency?
=+3. What are some of the reasons banks chose not to borrow from the Fed’s Paycheck Protection Program?
=+2. Why did the rise in savings contribute to the growth of the largest banks?
=+1. Why do you think Americans chose to save their stimulus funds rather than spend them?
=+LO 15-7 Recommend the most appropriate financial institution for a hypothetical small business.
=+LO 15-6 Analyze the challenges ahead for the banking industry.
=+insurance companies, pension funds, mutual funds, and finance companies.
=+LO 15-5 Distinguish among nonbanking institutions such as
=+LO 15-4 Compare and contrast commercial banks, savings and loan associations, credit unions, and mutual savings banks.
=+LO 15-3 Specify how the Federal Reserve Board manages the money supply and regulates the American banking system.
=+LO 15-2 Describe various types of money.
=+Have each member of your team look up a different company,
=+You can look at websites such as Yahoo! Finance (http://finance.yahoo.com/), under the company’s “key statistics”link, to find many of its financial ratios, such as return on assets and
=+2. Why is Tesla’s income from the sale of credits expected to decline?
=+3. What are the limitations of ratio analysis?
=+ Which of your company’s financial ratios might you expect to be especially poor?
=+2. Which of the financial ratios are likely to prove to be of greatest value in identifying problem areas in the company? Why?
=+types of information does each provide that can help you evaluate the situation?
=+1. Describe the three basic accounting statements. What
=+Automobiles: Ford, General Motors, Tesla Computers: Apple, Hewlett-Packard Brewing: Molson Coors, Anheuser-Busch InBev, Heineken Chemicals: DuPont, Dow Chemical, Bayer Petroleum: Chevron,
=+2. Form a group of three or four students to perform an industry analysis. Each student should analyze a company in the same industry, and then all of you should compare your results. The following
=+whether the firm’s performance is changing through time.
=+write up an analysis of the firm’s performance using ratio analysis. Look at data over several years and analyze
=+1. Look up the annual report of a company with which you are familiar. Read through the financial statements; then
=+10. Why are debt ratios important in assessing the risk of a firm?
=+9. What are the five basic ratio classifications? What ratios are found in each category?
=+8. Together, the income statement and the balance sheet answer two basic questions. What are they?
=+7. Which accounts appear under “current liabilities”?
=+6. The income statements of all corporations are in the same format. True or false? Discuss.
=+5. Describe the accounting process and cycle.
=+4. Discuss the external uses of financial statements.
=+3. What is a budget?
=+2. Discuss the internal uses of accounting statements.
=+What function do they perform?
=+1. Why are accountants so important to a corporation?
=+should accountants expect to work long hours and make sacrifices if they choose to work for the Big Four?
=+3. Do you think accounting firms should work to create a better work/life balance for employees with families, or
=+ What might be done to make it more family friendly?
=+2. Describe the corporate culture at the Big Four accounting firms.
=+1. What are some reasons women might not be as represented among the partners or principals of the Big Four accounting firms?
=+3. If AI can take over basic accounting tasks such as data entry, do you think this will improve the services accountants offer to their customers? Why or why not?
=+helps identify anomalies in its clients’ general ledger systems. Why do you think this is important?
=+2. GL.ai, the AI system adopted by PricewaterhouseCoopers,
=+1. Describe some of the advantages of AI to the accounting industry.
=+3. In your opinion, are current accounting regulations sufficient?
=+2. Why do critics suggest there is a conflict of interest for the Big Four accounting firms?
=+1. Why is the Big Four’s dominance scrutinized?
=+3. Do you believe it is advisable to have so much accounting power consolidated in four large accounting firms? Why or why not?
=+how they offer assurance and advisory services?
=+2. What limitations did Sarbanes-Oxley place on accounting firms regarding
=+1. Why are the assurance services that Ernst & Young provides so important?
=+LO 14-6 Assess a company’s financial position using its accounting statements and ratio analysis.
=+LO 14-5 Analyze financial statements, using ratio analysis, to evaluate a company’s performance.
=+LO 14-4 Interpret a company’s balance sheet to determine its current financial position.
=+statement in order to evaluate a firm’s “bottom line.”
=+LO 14-3 Examine the various components of an income
=+LO 14-2 Demonstrate the accounting process.
=+LO 14-1 Describe the different uses of accounting information.
=+ describe how you would encourage fans and potential fans to go to your site. How would you use digital media to motivate sports fans to purchase tickets and merchandise and attend games?
=+Develop a digital marketing promotion for a local sports team. Use Twitter, Facebook, and other social networking media to promote ticket sales for next season’s schedule. In your plan, provide
=+3. How does Facebook make money from Facebook Shops?
=+2. How do businesses benefit from Facebook Shops?
=+1. Why has Facebook been so successful at attracting businesses and advertisers?
=+3. How will it make money?
=+What potential uses will the new software have?
=+2. What ideas for new freeware can you give Paul?
=+1. As a consultant, what would you do to help Paul figure out what went wrong with IOWatch?
=+where digital marketing knowledge will be important to your success.
=+ Outline a plan for how you will prepare yourself to function in a business world
=+the connectors and the strategists of how digital media will be used in the company.
=+Leaders in business can no longer delegate digital media to specialists and must be
=+The technology revolution requires a strategic understanding greater than learning the latest software and programs or determining which computer is the fastest.
=+3. It has been stated that digital technology and the internet are to business today what manufacturing was to business during the Industrial Revolution.
=+ Why do you think some social networking sites like Facebook are more popular than others?
=+ How do they differ in design, audience, and features?
=+2. Visit some of the social networking sites identified in this chapter.
=+1. Amazon is one of the most recognized e-businesses. Visit the site (www.amazon.com) and identify the types of products the company sells. Explain its privacy policy.
=+ Provide an example on the internet where intellectual property may not be protected or where a copyright has been infringed.

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