3. Ford widely publicizes Sheryl Connelly's research findings about the broad trends affecting consumer behavior. During which

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3. Ford widely publicizes Sheryl Connelly's research findings about the broad trends affecting consumer behavior. During which stages of the consumer buying decision process is this publicity likely to prove influential, and why?

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Foundations Of Marketing

ISBN: 9781337614627

8th Edition

Authors: William M. Pride, O. C. Ferrell

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