How does marketing in non-profit organizations differ from that in profit-orientated companies? Choose a non-profit organization and

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How does marketing in non-profit organizations differ from that in profit-orientated companies?

Choose a non-profit organization and discuss the extent to which marketing principles can be applied.

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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