3. Helena Fogarty talks about being ready to adjust her marketing plan frequently. Should she focus more

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3. Helena Fogarty talks about being ready to adjust her marketing plan frequently. Should she focus more on possible adjustments to strategy, objectives, implementation, or some combination of these three?

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Foundations Of Marketing

ISBN: 9781337614627

8th Edition

Authors: William M. Pride, O. C. Ferrell

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