Do you try to actively measure/ manage the (apparent) one-and- done customers? How much (and for how
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Do you try to actively measure/ manage the (apparent) one-and- done customers? How much (and for how long) do you invest in them to become ongoing repeat buyers, and at what point (if ever) do you give up on them?
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The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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