Starbucks has a strategy to establish its brand name as a universal symbol of quality for premium coffee and products associated with the lifestyles of those who enjoy premium coffee. For each of the following processes likely to be in place at Starbucks, list what you believe to be the most critical process objectives. Use Figure 6-4 as a starting point:

a. Human Resources

b. Resource Acquisition

c. Information Technology

d. Brand Management

e. Alliance Management

Figure 6-4

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Process Objectives Identify and acquire adequate human resources Attract and hire highly skilled, loyal, and motivated employees Provide adequate training for employees . . Establish policies and procedures for managing, evaluating, and compensating employees Effectively manage employee turnover Comply with workplace health and safety regulations Compile, process, and report information necessary for process improvement Identify human resource needs Authorize hiring Recruiting Hiring Training and motivation Payroll processing Employee evaluation Process Activities Promotion and changes to compensation . Employee termination Process Data Streams Information Feeds Information Generation Strategic plans and budgets Recruitment needs and hiring requests Position descriptions Workforce regulations Tax regulations Union contracts Personnel files Tax forms Employment contracts Human resource procedures Performance evaluations/reviews Contract revisions Labor market statistics and demographics Training schedules Routine Transactions Recruiting and hiring expenses Payroll Benefits Payroll taxes . Training costs Employee retirements Payroll data and costs Payroll tax remittances Accounting Impact of Activities Non-routine Transactions Pensions, health care, and other post-retirement costs Bonuses Employee terminations Employee deaths Disability claims Employment litigation Accounting Estimates Pension accruals Post retirement benefit accruals Self-insured medical or workers' compensation obligations