To better understand the basic steps of identifying and assessing business risks, research the mission statements available on company web sites. Based on the mission statements, (1) infer two strategic business objectives that likely exist, (2) identify a strategic risk associated with each objective, and (3) assess the significance of each risk.

a. IBM

b. YUM! Brands (Pizza Hut/Taco Bell/KFC)

c. Philips

d. Procter \& Gamble

e. The Walt Disney Company