Apples or fries? US hamburger chains have started serving apple slices instead of French fries with their

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Apples or fries? US hamburger chains have started serving apple slices instead of French fries with their “meal” options. Fries are still available, but the customer has to ask to have fries substituted for apples. Preliminary reports suggest that as a result, customers end up eating more apples and less fries. What kind of intervention is this?

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