7. How is your firm organized to manage brands? Is a person or a team in charge...

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7. How is your firm organized to manage brands? Is a person or a team in charge of the brand? Is it a top or middle management function? How might it be improved?

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Brand Leadership

ISBN: 9780470317259

1st Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 06:01 AM

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7. How is your firm organized to manage brands? Is a person or a team in charge of the brand? Is it a top or middle management function? How might it be improved?
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7. How is your firm organized to manage brands? Is a person or a team in charge...

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Brand Leadership

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