Are the driver brands and subbrands adequately leveraged? What are some possible horizontal brand extensions? Does the

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Are the driver brands and subbrands adequately leveraged? What are some possible horizontal brand extensions? Does the potential exist to extend brands vertically (with or without a subbrand)?

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Brand Leadership

ISBN: 9780470317259

1st Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 06:01 AM

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Are the driver brands and subbrands adequately leveraged? What are some possible horizontal brand extensions? Does the

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Brand Leadership

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