Identify co-brands. Are they well-conceived? Should new ones be considered? What types of partners would serve to

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Identify co-brands. Are they well-conceived? Should new ones be considered? What types of partners would serve to enhance the brand?

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Brand Leadership

ISBN: 9780470317259

1st Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 06:01 AM

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Identify co-brands. Are they well-conceived? Should new ones be considered? What types of partners would serve to enhance the brand?
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Identify co-brands. Are they well-conceived? Should new ones be considered? What types of partners would serve to

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Brand Leadership

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