2. Based on what you’ve read about Pukka, what can a company do to incorporate ethics into its business decisions? Edward Latham Pukka Life Lead Pukka Herbs (Pukka) is an organic herbal well- being company founded in Bristol in 2001 by Tim Westwell, and herbalist, Sebastian Pole. The company produces and sells herbal teas, herbal lattes, and herbal food supplements made from certified organic plants sourced from over thirty countries. From its inception, the cofounders sought to create an ethical business, good for people, plants and planet, which advocates how plants can play a central role in everyday human health and well- being. The product range is rooted in the ancient Ayurvedic Indian medical system and the tradition of herbalism, including modern scientific herbalism. Pukka is currently available in over 40 markets, the largest of which is the UK.