=+ 3. Identify a brand that often fails to be in the consideration

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Brand Relevance: Making Competitors Irrelevant

ISBN: 225342

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Authors: David A. Aaker ,

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=+ 3. Identify a brand that often fails to be in the consideration
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=+Is there a brand that is driving that framing?
=+set for a category or subcategory but that most know makes an offering that should qualify as being relevant.
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=+ 3. Identify a brand that often fails to be in the consideration

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Brand Relevance: Making Competitors Irrelevant

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