=+ 3. What fi rms have done well at creating and managing new categories or subcategories?

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Brand Relevance: Making Competitors Irrelevant

ISBN: 225342

1st Edition

Authors: David A. Aaker ,

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Question Posted: Oct 17, 2024 05:02 AM

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=+ 3. What fi rms have done well at creating and managing new categories or subcategories?

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Brand Relevance: Making Competitors Irrelevant

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