=+ 3. Why didn t other shoe stores create the Zappos model when Zappos started?

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=+ 3. Why didn ’ t other shoe stores create the Zappos model when Zappos started?

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Brand Relevance: Making Competitors Irrelevant

ISBN: 225342

1st Edition

Authors: David A. Aaker ,

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Question Posted: Oct 17, 2024 05:02 AM

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=+ 3. Why didn t other shoe stores create the Zappos model when Zappos started?
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=+What was the key issue that drove the decision?
=+ Compare Zappos to Nordstrom.com as a shoe site.
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=+ 3. Why didn t other shoe stores create the Zappos model when Zappos started?

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Brand Relevance: Making Competitors Irrelevant

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