4. Choose a brand and conduct the following survey by asking 50 respondents the following questions:

i. Name five brands that come to your mind.

ii. Name five brands in the .

iii. Do you recognise this brand element (e.g. show logo without brand name, or product design)? If yes, name the brand.

iv. What comes to your mind when you think of (produce a mental map).

v. What do you like best about the brand? What are its positive aspects?

vi. What do you dislike? What are its disadvantages?

vii. What do you find unique about the brand? In what ways is it the same?

viii. What does the brand mean to you?

ix. What percentage of your last purchases in the category went to the brand?

x. What percentage of your planned next purchases will go to the brand?

xi. If you cannot find the brand – will you wait, go somewhere else to find it, or buy another brand?