Have you ever used the Internet to purchase a product or service? If you answered yes, why

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  1. Have you ever used the Internet to purchase a product or service? If you answered yes, why did you purchase online as compared with purchasing the same product or service in a traditional retail store?
  2. In your own words, describe whether the online shopping experience was a pleasant one. What factors contributed to your level of satisfaction or dissatisfaction?
  3. If you answered no, describe why you prefer to shop in a traditional retail store as compared with shopping on the Web.
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Business

ISBN: 978-0538478083

11th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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