Thinking about the brands of products that you use, to which brand are you the most loyal?

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  1. Thinking about the brands of products that you use, to which brand are you the most loyal? Explain the functional benefits of this brand.
  2. Beyond the functional benefits, what does this brand mean to you?
  3. Under what set of circumstances would you be willing to change to another competing brand?
  4. Discuss how you first began to use this brand.
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Business

ISBN: 978-0538478083

11th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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