1. A retailer believes that its new advertising strategy will increase sales. Previously, the mean spending in 15 categories of consumer items in both the 18–34 and 35+ age groups was $70.00.

a. Formulate a hypothesis test to determine if the mean spending in these categories has statistically increased.

b. After the new advertising campaign was launched, a marketing study found that the mean spending for 300 respondents in the 18–34 age group was $75.86, with a standard deviation of $50.90. Is there sufficient evidence to conclude that the advertising strategy significantly increased sales in this age group?

c. For 700 respondents in the 35 + age group, the mean and standard deviation were $68.53 and $45.29, respectively. Is there sufficient evidence to conclude that the advertising strategy significantly increased sales in this age group?