17. A consumer products company found that 48% of successful products also received favorable results from test
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17. A consumer products company found that 48% of successful products also received favorable results from test market research, whereas 12% had unfavorable results but nevertheless were successful. They also found that 28% of unsuccessful products had unfavorable research results, whereas 12% of them had favorable research results. Find the probabilities P(successful product and favorable test market 0.48), P(successful product and unfavorable test market 0.12), P(unsuccessful product and favorable test market 0.12), and P(unsuccessful product and unfavorable test market 0.28).
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Related Book For
Business Analytics Methods Models And Decisions
ISBN: 9780132950619
1st Edition
Authors: James R. Evans
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