A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or not.

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The results are shown below:

Yes No Male 30 50 Female 6 6 Convert the data into percentages. Then construct a chart of the counts and a chart of the percentages. Discuss what each conveys visually and how the different charts may lead to different interpretations of the data.

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Business Analytics

ISBN: 9781292095448

2nd Global Edition

Authors: James R. Evans

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Question Posted: Jul 05, 2024 10:01 AM

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A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or not.

Question:

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Business Analytics

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