In a transactional data, what is the effect of aggregating similar items into a broader product category?

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a. Item granularity does not matter as one can simply adjust the minimum support threshold.

b. The amount of insight derived from an association rule using the product category increases.

c. Aggregation should be avoided and virtual items should be used instead.

d. The support of the resulting product category increases.

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Business Analytics

ISBN: 9780357902219

5th Edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

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Question Posted: Apr 27, 2024 11:03 PM

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In a transactional data, what is the effect of aggregating similar items into a broader product category?

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In transactional data when aggregating similar items into a broader product category the effect is typically b The amount of insight derived from an a...View the full answer

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