Use the accompanying data file to analyze subscription (Subscribe equals 1 if a customer subscribes, 0 otherwise).

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Use the accompanying data file to analyze subscription (Subscribe equals 1 if a customer subscribes, 0 otherwise). Also included in the data file are the percentage discount (Discount) and the customer’s age and sex.
a. Estimate the logistic regression model for subscription using discount and age as the predictor variables and compute the accuracy rate.
b. Extend the model to include sex and compute the resulting accuracy rate.
c. Use the preferred model to predict the subscription probability for a 50-year-old customer with a discount of 10%; consider both male and female customers if you pick the model in part b.

 

SubscribeDiscountAgeSex
1548Female
11322Female
11551Male
1937Female
0772Female
11261Male
0737Male
1846Male
1371Male
01736Female
0227Male
11869Male
11239Male
11530Female
1569Male
1475Female
1637Female
1234Female
11061Female
11153Female
0520Male
11445Female
1531Female
1871Male
11453Female
1772Male
11273Male
01171Female
01034Female
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Business Analytics

ISBN: 9781265897109

2nd Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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