3. Traditionally, the following promotion activities have been known as the elements of Marketing Communication Mix: (a)

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3. Traditionally, the following promotion activities have been known as the elements of Marketing Communication Mix:

(a) Advertising, Publicity, Personal Selling, and Sales Promotion

(b) Advertising, Public Relations, Personal Selling, and Sales Promotion

(c) Neither

(a) nor (b)

(d) Both

(a) and (b)

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The Art And Science Of Business Communication

ISBN: 9789332587281

4th Edition

Authors: P. D. Chaturvedi, Mukesh Chaturvedi

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Question Posted: Oct 07, 2024 08:02 AM

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3. Traditionally, the following promotion activities have been known as the elements of Marketing Communication Mix: (a)

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The Art And Science Of Business Communication

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