6. Newer tools of Marketing Communication are: (a) Direct Marketing, Direct Selling, Event Marketing and Exhibit Marketing

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6. Newer tools of Marketing Communication are:

(a) Direct Marketing, Direct Selling, Event Marketing and Exhibit Marketing

(b) Direct Marketing, PR, Corporate Communications and Exhibit Marketing

(c) Direct Marketing, CSR, Direct Selling, and Digital Marketing

(d) None of the above

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The Art And Science Of Business Communication

ISBN: 9789332587281

4th Edition

Authors: P. D. Chaturvedi, Mukesh Chaturvedi

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