a. Examine the job letter you wrote for Exercise 13.12 or 13.13 and answer the following questions in an e-mail to your instructor:

• Who is your audience? Identify them beyond their name. What will they be looking for?

• How did you consider this audience when selecting information and the level of detail to use? What information did you exclude? How did you shape the information about you to address your audience’s needs?

• How did you organize your information for this audience?

• How did you adapt your tone and style for this audience? How did you balance your need to promote yourself without bragging? Where did you use you-attitude, positive tone, and goodwill?

• How did you show knowledge of the company and the position without telling your audience what they already know?

b. Review a class member’s cover letter using the same questions.